TOWER's Summertime Editorial: The Picnic

TOWER's Summertime Editorial: The Picnic

Summer, the season that comes around just one time per year. If it wasn't for the summertime, what would us brits do? No sunbathing on Bethnal Green, no BBQ's in Cantelowe's Gardens and absolutely no Pimms. Which reminds us, is it our turn to grab a bottle, or yours?

Now, it's also no secret that as Brits - we absolutely love a picnic, too. We love being in the sun with our closest friends, breaking out a fresh pair of shoes, trainers or sandals at any given opportunity, even if it results in a grass-stain or two.

However, there's one thing you can always rely on. At TOWER, we always have the ideal shoe for summer - the best trainers, the best shoes and even sandals for rainless months. Don't believe us? You're not invited to our picnic, then...

The Best Trainers For Summer

The timeless question - what should I be wearing for summer? What is the TOWER family rocking today? Well, it's simple really. We're only rocking pairs that a may withstand the test of time; timeless style with a hint of superior wearability. Silhouettes to be worn once, worn twice and worn all summer long. We're wearing the best that ASICS, Clarks Originals, TOMS and VEJA have to offer - with a sneaky feature from Crocs, too.

First up, the ASICS Gel 1090v2. Of course, the rest will follow. If a pair catches your eye, hit the image and bag 'em up!

Buy The ASICS Gel 1090v2

To promote comfort and improved protection, ASICS dedicated three decades to the development of this cushioning and they're not quite done yet - no, the cushioned properties are still improving to this day. With GEL comes enhanced comfort, improved stability and a natural feel underfoot, however above point zero is where the magic happens. 

Buy The ASICS Gel Sonoma 15-50

If reissuing a runner’s classic wasn’t enough, ASICS Sportstyle went above and beyond to ensure today’s wearer experiences midsole tooling pulled straight from the original lugged soles, an improved fit and updated mesh layering from mid-00's without breaking stride.

Buy The Clarks Originals Wallabee

From the early 1900's and beyond, trends changed and the word of Clarks spread like wildfire. Science spurred technological advancement to all-new heights, driving cheaper textile alternatives into mass-production for the new-found female Clarks wearer - next came that preliminary printed AD, Clarks' now-famous foot-gauge and the launch of a flagship store on Regent Street to crown 15 new factories.

We're now at the half-way point, and it's time to leave the picnic blanket and work off those bevvies. Last one to the pool, pays for the parking! And well, we all know what London parking is like. Get going, or perhaps you want to hand around in some new sandals - some new sandals that you can find right here.

Anyway, that's enough of a lie down. Let's get exploring with TOMS, Crocs and VEJA.

Buy The TOMS Flatform Espadrille

Changing the world, one shoe at a time. There is no need to substitute fashion for comfort, with TOMS’ range of stylish, colourful and environmentally friendly products. And, the best part? TOMS are a business committed to improving lives. Today, TOMS give 1/3 of their profits in support of grassroots good, like organisations creating change at the local level, and driving progress from the ground up.

Buy The VEJA Campo

From its ChromeFree leather upper to a soft though recycled polyester lining, Veja’s Campo has one eye on nature whilst the other keeps up with your wardrobe. In fact - no heavy metals, dangerous acids or chrome were used at any point in VEJA's ChromeFree leather treatment process - in fact, their team have managed to reduce water usage by around 40% and salt by 80%.

 Buy The CROCS Classic Clog and Platform Slide

Crocs was the brainchild of three visionaries - Scott Seamans, Lyndon Hanson and George Boedbecker Jr., a project that first saw the light of day in 2002. In fact, it was Boedbecker's plan to combined all three minds after meeting each individual at different points on his own career path; it just so happens that the trio were sailing around the Caribbean when they stumbled upon an innovative boating-friendly clog.

Shop Your Summer Styles

Hit this link to shop the latest lines to land on TOWER's shelves. Otherwise, we're afraid this is where the picnic ends.

If you're wanting to try before you buy, join us in-store at one of your local shopfront across London - or hit up a host of our blogs for even more options below. You might learn something - we are London's fastest growing and most exciting independent footwear retailer, after all!

Shop Summertime-ready Sandals here.
Step up your smart casual styling here.